COPY BY JEFF SNIDER
WRITING SAMPLES
:: 12 of 14
WHITE PAPER : STACKED WIRELESS EXECUTIVE SUMMARY
The Project




Along with a variety of sales materials, presentations decks, and retail & advertising content, I created content for variations on the company's executive summary and introductory documents. These white paper docs were used to introduce the company and its products to investors, possible partners, and influencer targets.
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Role:
Copy Writing | Design
The Copy
Meet STACKED.
Like you, my device never leaves my side…
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It’s an integral part of my life… texts, pictures, video, calls, emails, chats, social media, news, banking, etc. Too much is at stake to have my device become unavailable because of a dead battery.
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I’m not alone, USA Today (December 2016) says that the average smartphone owner uses their device 300min/day (5 hours). It’s the first thing we look at in the morning and the last thing we look at before we go to bed.
Until now, I've had to rely on charging cables and power outlets to maintain that connection – and being tethered to a wall doesn’t fit my lifestyle. I’m active. I travel. I like to capture and record the new places and things I see. I frequently explore new music and media. Staying connected to the people I care about is important to me. Knowing what’s going on in my neighborhood… finding a great restaurant nearby that can seat 6 for dinner… locating the best repair shop for my car… the list goes on and on.
I’m interested in devices that help expand my lifestyle – not limit it.
The moment I witnessed magnetic connector technology in action, I knew it was something that could benefit every mobile user.
The STACKED brand was born from just that thought process – the idea that we could untether from the outlet, shed the limitations of cables, take our power anywhere and experience the potential of an unleashed mobile life.
STACKED was started in February 2016 via Kickstarter by 3 guys – a world class entrepreneur, an innovative product designer, and a veteran go-to-market guy.
Their goal was to create a faster, more efficient, more versatile answer to cables.
Introducing STACKED – the fastest, thinnest, most mobile cable-free charging technology on the market. STACKED eliminates the tether so that you never miss the moment.
Unlike standard wireless charging, STACKED uses powerful magnetic connectors to create a secure, real connection to your device – charging up to 4 times faster than Qi Standard charging pads – all in an ultra-thin, stackable design.
Unique to our magnetic connector technology, STACKED charging accessories also allow direct transfer of audio, video, and data – all without being bound by cables, power outlets or the inconvenience of Bluetooth pairing.
The following is an overview of our brand and our products. It will provide you with a little more detail on our technology, brand attributes and unique selling proposition. If you’d like to dive even deeper, just ask – we’ll send you additional materials that provide a more in depth look at our products and our brand.
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STACKED
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Our position
• Patents pending on our design application of magnetic charging technology
• Exclusive user agreement for this type of charging technology in the U.S.
• Agreements with distributors worldwide serving 42 countries
• Apple-focus
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THE MARKET
The wireless charging market is experiencing rapid growth with sales expected to more than triple in the next 5 years.
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Our technology
Our CONDUCTIVE MAGNETIC CONNECTOR TECHNOLOGY is up to 4X faster that Qi Standard inductive wireless charging. Because it’s based on an actual connection, it eliminates the inefficiency and lag of inductive charging technology.
No more wondering how fast your device is charging or if the connection was broken by a misalignment. When the magnets click, you’re charging – confidence restored.
The idea that wireless pads free you from the outlet isn’t true. You’re still tied to your charging pad when you need a boost – of course you can always take your cable charger with you... That’s not freedom. With STACKED, just drop one of our compact battery packs in your bag and recharge whenever you need to – anywhere, anytime.
Designed to complement your device, our slim magnetic charging cases add less than 4mm of thickness to your phone. Snap on one of our lightweight battery packs and your device is still slim enough to use comfortably – while charging.
Our pass-through charging design also allows you to stack devices, charging up to 4 batteries and your phone simultaneously on the same charging unit. STACKED connectors also allow 360 degree rotation when charging –letting you use your device in portrait or landscape mode when connected.
Our 2nd Generation connector technology not only transfers power, it provide direct ow for data, audio, and video signal/transfer – enabling us to create an expandable ecosystem built on convenience.
Our ecosystem
We didn’t stop at power – that was just the beginning.
The versatility and speed of our magnetic charging technology allowed us to explore direct-transfer audio and data applications as well – resulting in a still-growing ecosystem that delivers convenience, mobile entertainment and more to
our users.
The STACKED ecosystem delivers a level of design, flexibility and innovation absent in competitive brands. Cases, battery packs, docks and media products all work together based on the same technology to fulfill your power
and entertainment needs at home, at the office, or on the go – we go anywhere your mobile lifestyle takes you.
Once you get STACKED, you simply upgrade your case with your new device. All of your STACKED accessories continue to work seamlessly.