COPY BY JEFF SNIDER
WRITING SAMPLES
:: 11 of 14
WHITE PAPER : STACKED WIRELESS INVESTOR DECK
The Project
Stacked Wireless needed a series of sales, investor, influencer, and marketing white paper presentations created based on their initial marketing study. The investor deck represented here entailed massaging their raw strategic documents into a branded, user-friendly presentation that reads well as a narrative of the companies origins, products, and overall strategy.
Role:
Content Organization | Copy Writing | Design
The Copy
Unleash Your Life
Recognizing the Need
Like you, my device never leaves my side...
Our phones have become an integral part of our lives – texts, pictures, video, email, social media, news, banking… the list goes on. They are the first thing we look at in the morning and the last thing we look at before bed.
There is simply too much at stake to be left in the dark because of a dead battery. Until now, we've had to rely on charging cables and power outlets to maintain that connection – and being tethered to a wall doesn’t fit the modern, active lifestyle.
We need innovations and accessories that help expand our mobile potential – not limit it.
Seeking the Answer
STACKED was started by 3 technology industry veterans – a world class entrepreneur, an innovative product designer, and an experienced go-to-market guy – who knew there had to be a better way.
As soon as they witnessed the speed and efficiency of magnetic connector technology, they knew they had a solution that could out perform cables and standard wireless charging pads on nearly every level.
A Kickstarter campaign was set up in February 2016 and the The STACKED brand was born.
The STACKED Solution
Our powerful magnetic connectors create a secure, real connection to your device, producing charging speeds up to 4 times faster than Qi Standard wireless charging pads.
This direct-connection technology also allow for direct transfer of audio, video, and data – all without being bound by cables, power outlets or the inconvenience of Bluetooth pairing.
As the name indicates, all STACKED accessories have our unique stackable design – allowing you to charge up to 5 batteries or 4 batteries + your phone on a single wall charger.
Plus, because STACKED eliminates the need for bulky wireless charging coils, case and accessory design remains ultra-thin and lightweight.
Market Landscape
Our Position
• Patents pending on our design application of magnetic charging technology
• Exclusive user agreement for this type of charging technology in the U.S.
• Agreements with distributors worldwide serving 42 countries
• Apple-focused with planned expansion into the secondary Android market
Our Market
The wireless charging market is experiencing rapid growth with sales expected to more than triple in the next 5 years.
Our Target
Using a psychographic model to define our market, we focused on behavioral drivers rather than demographic categories to determine our ideal target customers.
THE CONVENIENCE SEEKER
STAKES: Being out of the loop / Missing an opportunity
STACKED keeps users connected no matter where they go – powering them up longer, faster, and simpler.
THE EXPERT FOLLOWER
STAKES: Not having the latest product and being out of the social loop technologically
STACKED delivers innovative, high-performance mobile technology products, seeking and maintaining relevant
expert and celebrity endorsements.
THE QUALITY-FIRST BUYER
STAKES: Missed moments
STACKED positions itself as a first-to-market, best-in-category product and backs it up with superior performance and a bold brand presence.
Our Pitch
Nice iPhone.
Did you know you could go wireless with STACKED?
They make wireless charging accessories that use a unique magnetic connection technology to charge your phone up to 4
times faster than standard wireless charging pads. The slip-on Speed Case is really thin. It only adds a few millimeters to your phone, so it won’t feel bulky or heavy. Plus, with their lightweight Power Packs, you can take extra power with you – and use it when you need it. That’s right, when you’re running low, just snap on a Power Pack for 14 hrs more talk or 40 hrs more tunes.
When you’re at home, you can stack up and charge up to 5 batteries at once – or 4 batteries and your phone.
They also make cool audio accessories and docks – all with the same magnetic connectivity. They let you charge up from your desk, on the road or while you listen to your music.
Pick up a STACKED Wireless Charging Bundle and unplug your life. The Bundle gives you everything you need to get started with STACKED. You’ll be able to do more that ever before – and you’ll always have power when you need it.
Our Competition
There are currently no consumer brands providing an apples-toapples, direct-technology parallel to STACKED.
SAMSUNG
Current leader in QI Standard charging pad category
COMPARISON: Slower, lack of mobility (pads still leave you tethered to an outlet), no audio or data transfer
APPLE
Recent entry into the Qi Standard charging pad category
COMPARISON: Slower, lack of mobility (pads still leave you tethered to an outlet), no audio or data transfer, lacking integrated ecosystem, NO SOLUTION FOR iPhone 6/7 MODELS
MOPHIE
Current leader in mobile power solution category with recent entry into Qi Standard wireless charging
COMPARISON: Bulky and heavy, “one-then-done” single battery solution, no audio or data transfer, still uses cable/outlet charging model
STACKED Technology
Our patent pending magnetic connection technology gives us significant speed advantages and flexibility over standard wireless charging solutions on the market.
• 4X Faster than Qi Inductive Wireless Charging
Direct magnet-to-magnet contact provides exceptional connectivity, delivering up to 4X the charging speeds of standard coil-based inductive charging pads on the market.
• 99% Charging Efficiency
Direct connection eliminates the inefficiencies of misalignment or connection strength common to other wireless charging technologies.
• Stackable Charging
Pass through charging, built into all of our wireless Power Packs allow you to stack up to 5 batteries or 4 batteries and your phone on a single wall charger.
• Wireless-Charging-Anywhere Mobility
Charge up at home using the ultra-slim Speed Case and toss a battery pack or two in your bag for a boost later – anywhere, anytime.
• Power, Audio and Data
Multi-signal flow of our latest connector allows direct transfer of audio and data while you charge.
• Thin, Light and Smart
Magnetic connection technology eliminates the need for bulky charging coils, resulting in thin, lightweight accessories.
• 360° Connector
Our patent pending connector design allows you to connect securely in 360° - providing easy portrait and landscape viewing.
• Upgradable Longevity
Because the core connector will always be at the center of our products, upgrades are seamless, simply upgrade your case and continue using your battery packs and other STACKED accessories.
Products
The Ecosystem
The STACKED ecosystem delivers a level of design, flexibility and innovation absent in competitive brands. Cases, battery packs, docks and media products all work together based on the same technology to fulfill your power and entertainment needs at home, at the office, or on the go – we go anywhere your mobile lifestyle takes you.
Individual Product Content Follows
What’s Next?
The flexibility of our technology gives us many unique and interesting opportunities when thinking about the future of our ecosystem. We have several great new ideas already on the drawing board and are exploring more every day.
• High-Capacity Power Pack
• Android Device Compatibility
• Rugged Case Solutions with High-Powered Magnets
• Memory-Equipped Power Pack with included Management App
• Institutional and Educational Market Solutions
- Multi-Device Magnetic Docs
- Tablet Docking Solutions
- Power Stations (Multi-Battery Pack Docks)
• High-End Home Audio Solutions
Revenue Model
The STACKED revenue model is based on a balance of brick & mortar and online efforts.
• Master Distributor Agreements in 42 Countries
Agreements for distribution in the U.S., Canada, Europe, South East Asia, Mexico and Latin America
• Online Retail Application & Affiliate Programs
Affiliate and 3rd party online sales through parties like Amazon.com, Gift-a-gram and Fancy
• Direct Online Sales
Strong brand web presence including online sales, product overviews, media and news, company details and more
• Vertical Retail
Leveraging the STACKED brand through sponsorships and sales at public events and venues
• Licensing Agreements
Sports franchise licensing agreements
Growth Strategy
The STACKED team is building a disruptive brand. A brand with the goal of changing the way customers and prospective customers think about their devices and their personal mobile potential.
Building and maintaining constant Social Media personalities and presence will be key to that goal. Along the way, we will
leverage technology and celebrity influencer endorsements, reviews and feedback and create a lifestyle around STACKED,
giving our products context and direct relevance to our followers active lives.
• Social Media Presence
• Expert & Celebrity Endorsement
• Lifestyle Branding
Who is STACKED?
The First Team
The STACKED go-to-market team boasts decades of experience in not only the consumer electronics sector, but in finance and business management, product development and marketing, and brand management.
Supporting this leadership team is a Board of Directors specifically recruited from the technology and private equity industries to bring new experience to the overall team and further expand our knowledge base.
Biographical Content Follows
Outside Assets
In addition to our stellar starting line-up, STACKED has built-in relationships with all of the necessary external assets it will take to accomplish our expansion into the retail space – online
and off.
Finance, strategic development, online presence and brand development are all covered – by experienced parties bringing decades of proven experience to the STACKED game.
Financial Projections
STACKED will change the way consumers live their mobile lives. Freeing them from the tether of the wall outlet and letting them do more – faster, easier and without missing a thing.
Users can experience their true mobile potential with STACKED.
• $XXX Revenue Projections for 2018
• Apple-focus
• Simple Direct-to-Consumer / Brick-n-Mortar Revenue Model
• Worldwide Distribution Network Covering 42 Countries
• Unique and Capable Patent Pending Technology
No wires. No limits. No boundaries.