Connecting in Vegas
The Samsung Mobile Enhancements team needed to connect with their specific retail and dealer targets at CES 2018. On the show floor, accessory products were integrated into the various mobile and electronics spaces, so the team wanted to concentrate on expanding awareness, takeaway and their behind-the-scenes meet and greet sessions.
Pre-show email announcements and advertising was followed up with on-site collateral, printed catalogs, presentation graphics and a year-in-review video compilation.
Samsung worked closely with their master distributors attending the show to coordinate sales efforts and maximize their presence on the floor. Advertising in pre-show publications, booth presence and demo & sample displays were also included in the distributor space.