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THE CHALLENGE

Get on the map

eTrak was in the early stages of product development and needed a brand presence and line look developed for presentation and production purposes. 

Starting with the core eTrak GPS tracking product, we developed two variants including the general eTrak GPS locator and a Pet-specific version called PetTrak. As packaging moved into production, we developed supporting sell-in concepts including basic counter displays and a Verizon Wireless-specific display for a third variant called ChildTrak.