Stack up. Fit in.
South American mobile accessory developer OnTop Technologies needed packaging and sales material to introduce their product line to the U.S. market. They had a company logo, a general color pallet, and product specifications, but not much more. All they knew for sure was that they needed their products to look at home – yet stand out – on the retail pegs of the Apple Store... yet not compromise their plans for an Android-compatible second phase.
After a lot of conversation, a half-dozen concepts, a few rounds of "Frankenstein-ing," we landed on a clean, professional look that could compete alongside similar products not only at the Apple Store, but also in any big box electronics retailer or mobile carrier store. With a total of 9 product SKUs, we were able to create a broad, cohesive line look that worked whether the products were separated by compatibility or displayed by brand.
Along with packaging for their new product lineup, we created spec sheets for sell-in and presentation purposes.