MARKETING | DESIGN
Trade Design
CAPABILITIES BROCHURE
Powering your vision.
Sager needed a cohesive look for their 2024 Power Systems' service offering relaunch. We worked with them to create several catalog and line card-style pieces, leading with the flagship piece announcing their newly created Custom Solutions program.
Within the overall Power Systems' service and product offerings, the Custom Solution program was a bit of an outlier. Where many of the pieces within the collateral family dealt with concrete products and precise engineering services, this piece needed to embrace and connect with the sense of creativity and innovation – appealing to engineers who pushed the boundaries and capabilities within their work. We chose a bold, almost artistic visual for the cover and followed it with highly graphical elements inside, stylizing the layout with a rough schematic-style sketch overlay.
