Be the coolest nerd.
TTI wanted to start a quarterly publication showcasing industry white-paper articles and press releases – without the white paper feel. We applied an edgier-than-usual variation of their brand to create SoluTTIons.
We approached the design with the idea that we needed to present the typically dry content in an engaging and visually interesting way that would expand their readership and subscription base beyond their typical engineer target.
Along with the overall design of the publication, we helped TTI create online subscription vehicles and an email campaign targeting their desktop and mobile customers.
The pub is distributed to subscribers primarily in soft copy form, but is set up for print for occasional short-run hard-copy production.