MARKETING | DESIGN
THE CHALLENGE
New tech
Stacked Wireless had developed a unique and highly efficient method of delivering power, audio and data – without wires. They asked us to help them give a voice to this new technology. Their goals were to attract new investors, generate retail interest and possibly even entice an eventual buy-out. Up against established competition within the category, and hedging their bets that Apple would not announce inductive wireless charging as a standard feature on their next round of iPhone upgrades, they needed to move fast.
To achieve this, we created a cost-effective demo display that gave the customer the opportunity to touch & feel the actual product while showing how it's used – in the most literal sense. A second set of dummy earbuds were attached to a life-sized, acrylic backer displaying the sweating image of an athlete. To push the concept home even more, we bisected the image of the athlete and opposed his left half with a transparent silhouette – conceptually amplifying the truly wireless nature of the IconX.
The primary demo display was then applied to a number of integrated retail concepts including in-line spaces, endcap demo shelves and pallet designs for club stores interested in merchandising the Gear IconX.
