Fifty Years of TTI

A Commemorative Brand | Standards & Styles

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VALUES

What Fifty means to us

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Developed to celebrate five decades of growth, innovation, and quality, the Fifty brand symbolizes much more. 

 

It stands for the family we’ve formed along the way, the path that got us all here, and the relationships – based on trust and respect – that we’ve built around the world.

 

In commemoration of our fiftieth year, we plan to celebrate those things – throughout the 2021 year.

 

This book of standards & styles will help you apply the Fifty brand, mark and associated graphics as intended during that celebration.

 

Happy Birthday.

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VOICE

The voice of 5 decades

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The goal of every piece displaying the Fifty brand should be to illustrate the role that people, top to bottom, have played in building TTI over the decades.

 

Topics and messaging should celebrate achievements throughout our history, call up memories and recount events and individuals that embody the ideals, ethics, and connections that have made the company what it is.

 

This celebration is about everyone, from the warehouse floor to the executive offices, who has contributed over the years. The overall campaign should reflect that. 

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APPLICATION

Applying the Fifty brand

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Whether you’re envisioning a poster or a branded digital ad campaign, draw inspiration from the company’s timeline. Focus on the decades and the dates in our history. 

 

Visuals should mix archival imagery with textures and metallic finishes inspired by traditional anniversary symbolism – e.g. use gold to symbolized our fifth decade, silver for periods around the 25 year mark, etc.

 

Multi-decade executions such as trade displays or corporate messaging collateral should mix these finishes and textures to create depth and visually convey the company’s rich culture and history.

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