Trade Design

INTERNAL MARKETING

Values On Display

When I heard that our local fire department was looking to do some internal marketing to boost awareness of their core values, I jumped onboard to help. The need materialized as a series of posters focused on Plano Fire-Rescue's "10 Core Qualities."

The final bold, contrasting design showcased each core quality and made use of archival photography – capturing the spirit of both the 10 Core Qualities and the first responders who live by them. The posters were printed on a brushed aluminum substrate, giving them an indestructible feel. They currently hang in the engine bays and common areas of the Plano's 14 ladder stations.