Though loved by the dealers and technicians who used it, Lennox' Healthy Climate line of high-efficiency indoor air quality products and equipment hadn't established the broad base they had hoped. After some research and discussion, it was found that Lennox' primary customer, their in-store dealer-customer, didn't fully understand the scope and benefits of the line. 

I worked with the Lennox team to develop a high-impact, high-information retail space that delivered that story at the point of purchase. Placing the products in the context of a system customer's home allowed us to convey the end-to-end offerings, benefits, and applications of the Healthy Climate lineup.