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PRINT ADVERTISING

Make the right choice.

Along with a collateral reboot, Sager wanted to make a splash in the trade publications they frequently advertised in. To grab the attention of their typically serious engineer target market, we plugged in some humor – posing the question "What can happen if you choose the wrong solution?"

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After much fun exploring "what if" scenarios across their Thermal, Power, Battery, and Custom Solution categories, we decided these 4 got to the point quickest  – best combining a quirky, humorous visual with headlines that spoke to the reality of electronics R&D – and the supplier-based risks that come with it.

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