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THE CHALLENGE

Go beyond

Global electronics distributor TTI, Inc was in need of a concept and graphic look for their 2018 Sales Leadership Conference, a 4-day long Year-in-Review and Strategy session for their U.S. sales force and executive group. They wanted to take this years conference identity beyond previous "Go-Team"-style themes and do something that brought the energy of past and present successes into focus – and projected them onto the company's bright future. 

After exploring several concepts that merged past, present and future, TTI selected a theme that centered on the TTI world of tomorrow. This core idea, with visual exploration based on mid 20th century retro science fiction, exploring growing and future business sectors such as robotics, automated farming, and hybrid-electric transportation. The tagline for the event became"Tomorrow and Beyond." 

Signage and collateral leveraged the "...and Beyond" concept. Along with presentation graphics and stage signage, we developed a 20-ft museum wall displaying a custom TTI timeline. The graphic followed TTI's history from its inception in 1970 through today, and beyond – projecting future TTI successes and component-related technology advancements into the mid 21st century.