Stack up. Fit in.
South American mobile accessory developer OnTop Technologies needed packaging and sales material to introduce their product line to the U.S. market. They had a company logo, a general color pallet, and product specifications, but not much more. All they knew for sure was that they needed their products to look at home – yet stand out – on the retail pegs of the Apple Store... yet not compromise their plans for an Android-compatible second phase.
After a lot of conversation, a half-dozen concepts, a few rounds of "Frankenstein-ing," we landed on a clean, professional look that could compete alongside similar products not only at the Apple Store, but also in any big box electronics retailer or mobile carrier store. With a total of 9 product SKUs, we were able to create a broad, cohesive line look that worked whether the products were separated by compatibility or displayed by brand.
Along with packaging for their new Android and Apple compatible lineup, we created spec sheets for sell-in and presentation purposes.