To date, GameStop had used simple, bland cardboard cartons to repack their certified refurbished products. With the rebranding of this service as RECHARGED, they wanted to step up the shelf presence of these devices in store. We worked with their production company to develop a new, universal internal structure (patent pending) that would accommodate a variety of devices. We then designed a new line look for nine individual game systems, unifying the retail presence of their refurbished products in a simple, but visually exciting way incorporating both the GameStop and RECHARGED brands.