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RETAIL REBRAND

A long overdue overhaul.

Lennox embarked on a corporate rebrand just before the pandemic. Needless to say, most of the retail aspects of that retool were put on hold until the market – and budgets – recovered. As dealer traffic returned, Lennox asked us to help them update their in-store brand based on their new brand standards – replacing and retooling their nearly 10 year old signage and wayfinding across 240 US and Canadian Lennox stores.

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The goal was to not only bring the stores into the brand fold under the new look and feel, but to better use the signage to engage, up-sell, and inform their dealer customers. To do this, we incorporated not only zone-specific product information, but information that addressed the typical "job" the dealer was there to address. If the customer was shopping for a blower motor, we worked reminded remind him of other components and supplies that he may also need to address a blower-related issue. 

Before / 2015

Program-related signage and marketing materials were also a pert of the revamp. Rotating window clings and cash-register signage reminded customers of the educational and service-related benefits available to all Lennox dealers.   

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