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A long overdue overhaul.

Lennox embarked on a corporate rebrand just before the pandemic. Needless to say, most of the retail aspects of that retool were put on hold until the market – and budgets – recovered. As dealer traffic returned, Lennox asked us to help them update their in-store brand based on their new brand standards – replacing and retooling their nearly 10 year old signage and wayfinding across 240 US and Canadian Lennox stores.


The goal was to not only bring the stores into the brand fold under the new look and feel, but to better use the signage to engage, up-sell, and inform their dealer customers. To do this, we incorporated not only zone-specific product information, but information that addressed the typical "job" the dealer was there to address. If the customer was shopping for a blower motor, we worked reminded remind him of other components and supplies that he may also need to address a blower-related issue. 

Before / 2015

Program-related signage and marketing materials were also a pert of the revamp. Rotating window clings and cash-register signage reminded customers of the educational and service-related benefits available to all Lennox dealers.   

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